A company specialized in digital marketing consulting and services that will advise you on how to improve your business results in the digital channel.

This is the specialized professional who will help you manage and optimize your digital strategy. Likewise, thanks to his work, he will achieve the objectives set in a previously established timeframe.

Thanks to his extensive training and knowledge, he is able to manage different strategies and in turn, help in the digital transformation of a business. How?

• Identifying weaknesses, threats, strengths and opportunities of that business through data.
• Analyzing the digital market.
• Making use of different digital marketing tools in order to improve visibility, conversion rates or brand communication.
• Coordinating content on different social media platforms.
• Improving website design and usability.

This is a service that you should hire directly to a digital marketing professional whose purpose can be either to solve the problems that exist in your current digital strategy or to create a new strategy for your brand or business.

1. Project audit. Through it, the current situation of the business and its environment will be analyzed. In this way, the actions taken so far and the results obtained can be analyzed.
2. Analysis of the competition and the sector. It is also important to know what your competitors are doing and what is the current state of the sector in which your business is located.
3. Definition of your Buyer persona. In any project it is advisable to define the ideal customer you want to reach. Therefore, it will help you define the audience you want to attract to your product or service.
4. Definition of objectives and strategies. Once the project audit has been carried out and the buyer persona has been defined, the next step is to define the objectives to be achieved and the strategies to be implemented to achieve them.
5. Action plan. After a previous analysis and definition of objectives, we proceed to carry out the different online marketing actions that are contracted. Among them, SEO, SEM, Social Media, Email Marketing, analytics, web design or maintenance.
6. Follow-up. Finally, it is necessary to analyze and measure each of the actions carried out and see the results obtained.

Indeed, this will depend on what you need for your business or brand. It may be the case that you need help in something specific or directly need a more strategic and long-term advice.

For this reason, there are:

• Hourly marketing consulting. It is ideal for something specific that you need to improve your business. For this, you can hire a bag of hours with which the specialized professional can solve what you need.
• Project-based marketing consulting. It is recommended for new projects or for those in which you want to improve the objectives to be achieved.
• Marketing consulting by objectives. There is the option that you need help to achieve a specific objective of your business such as «improve the conversion rate of an eCommerce».
• Long-term strategic consulting. It may happen that you need to carry out a medium or long term strategy. And for this, there are these types of consultancies.

• Greater objectivity. An online marketing consultant can provide an external and global vision more objective than the one you can have from inside your business.
• Time savings. Having the help of professional experts in digital marketing will allow you to invest your time in improving other aspects of your business.
• Cost optimization. A digital marketing consulting firm has the tools, knowledge and experience to improve and optimize your marketing strategies.
• Ability to analyze the competition. Experts who will help you analyze your competition and study the current state of your industry.

• Your brand or company needs a digital transformation.
• Your website is not receiving visitors
• You want to improve the conversion rate of your eCommerce or website.
• The users who visit your website do not interact with your content.
• You do not have social networks or if you have them, you do not know how to manage them or take advantage of them.
• Lack of knowledge when analyzing results for decision making.
• Your products or services do not reach your target audience due to lack of visibility.
• You do not know how to create or improve your conversion funnel.
• You need a new perspective of your business.